as) United States
`a2) Patent Application Publication co) Pub. No.: US 2008/0235594 Al
`(43) Pub. Date:
`Sep. 25, 2008
`Bhumkaret al.
`
`
`US 20080235594A1
`
`(54) METHODS AND SYSTEMS FOR ENHANCING
`INTERNET EXPERIENCES
`
`Related U.S. Application Data
`
`(76)
`
`Inventors:
`
`Soujanya Bhumkar,Palo Alto, CA
`(US); Mayank Mehta, Quebec
`(CA); Austin Shoemaker, Palo
`Alto, CA (US)
`
`Correspondence Address:
`SONNENSCHEIN NATH & ROSENTHAL LLP
`P.O. BOX 061080, WACKER DRIVE STATION,
`SEARS TOWER
`
`CHICAGO,IL 60606-1080 (US)
`
`(21) Appl. No.:
`
`11/613,838
`
`(22)
`
`Filed:
`
`Dec. 20, 2006
`
`(60) Provisional application No. 60/753,783, filed on Dec.
`23, 2005.
`
`Publication Classification
`
`(51)
`
`Int. Cl.
`(2006.01)
`GO6F 3/00
`(2006.01)
`GO6F 7/06
`(52) US. Ch oe 715/738; 707/3; 707/E17.014
`
`(57)
`
`ABSTRACT
`
`Previews of a target web site or other Internet-accessible
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`The previewsare displayed in preview windows, which may
`have associated toolbars that include functions permitting
`various manipulations ofthe content displayed in the preview
`window.In somecases, the target web site is displayed as an
`imagethereof in the preview window.
`
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`Sep. 25,2008 Sheet 1 of 6
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`

`Patent Application Publication
`
`Sep. 25,2008 Sheet 2 of 6
`
`US 2008/0235594 Al
`
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`
`

`

`Patent Application Publication
`
`Sep. 25,2008 Sheet 3 of 6
`
`US 2008/0235594 Al
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`

`Patent Application Publication
`
`Sep. 25,2008 Sheet 4 of 6
`
`US 2008/0235594 Al
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`Patent Application Publication
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`Sep. 25,2008 Sheet 5 of 6
`
`US 2008/0235594 Al
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`

`Patent Application Publication
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`Sep. 25, 2008 Sheet 6 of 6
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`US 2008/0235594 Al
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`7
`
`

`

`US 2008/0235594 Al
`
`Sep. 25, 2008
`
`METHODS AND SYSTEMS FOR ENHANCING
`INTERNET EXPERIENCES
`
`RELATED APPLICATIONS
`
`[0001] This application is a nonprovisionalof, claimspri-
`ority to and incorporates by reference U.S. provisional patent
`application 60/753783, filed 23 Dec. 2006.
`
`FIELD OF THE INVENTION
`
`[0002] The present invention relates to the display and/or
`consumption of information, such as over the Internet. More
`particularly, the present invention relates to methods and sys-
`tems for navigating, displaying, extracting, sharing and/or
`storing links, text and/or media using gesture-basedor similar
`interfaces to the Internet.
`
`BACKGROUND
`
`[0003] The use of search engines (e.g., Google™, Ask
`Jeeves™, Yahoo™, etc.) has become ubiquitous for today’s
`Internet users. Such search engines provide convenient means
`for locating resources of interest among the ever growing
`numberof Internet-accessible Web sites. However, because
`ofthe vast numberofsuchsites catalogued or otherwise made
`accessible by these search engines, users are often confronted
`with large numbersof results in response to search queries.
`Often, many of these search results are not relevant to the
`original queries.
`[0004] Moreover, the Internet is growing rapidly interms of
`the amount of hosted information available to users, yet the
`access/interface to such information remains somewhat
`restrictive. For example, RSS feeds provide pages with
`densely packed links and users are expected to click through
`to or open a new tab or windowfor each feed ofinterest. This
`need to click through or open new tabs (or maximize new
`windowsor windowsthat coverthe parent/original page with-
`out giving the user a choice to do otherwise) causesthe user to
`lose the context of his/her original search. Compoundingthis
`problem, to get back to the original workspace the user is
`sometimesforced to reload the original page.
`[0005] An example of the above-describedinefficiencies in
`browsing is illustrated in FIG. 1. Shownis a list of search
`results (1.e., displayed in a browser running on a user’s com-
`puter) that has been returned in response to a search query.
`Not all of the search results returned in responseto the user’s
`search query are necessarily relevant to that query. However,
`it is often difficult for the searcher to differentiate between
`relevant and irrelevant results because ofthe limited informa-
`
`tion returned by the search engine in a results page 10. For
`example, such results pages often provide only a list ofhyper-
`links to the target web pages associated therewith. In some
`cases, a few linesoftext clipped from the target web page will
`be presented along with the associated hyperlink, however,
`this text is usually limited to a few words which may or may
`not help the searcherin assessing the relevancy ofthe returned
`result.
`
`Inthe example shownin FIG.1, search results page
`[0006]
`10 was returned in responseto a search query directedto “flat
`screen lcd” (in the examples presented herein a Google search
`result page is used, however, the present invention is appli-
`cable to any search results page returned from any search
`engine and, indeed, to any web page whetheror notit is a
`search results page). Links 12a-12e to target web sites are
`displayed alongtheleft side ofthe page while links 14a-14fto
`
`commercial sites are displayed along the right side of the
`page. The modest amount of text displayed in conjunction
`with each ofthe result links provides the searcherwithlittle or
`no information on which to base a decision asto the relevance
`
`of the associated web page/site vis-a-vis the searcher’s
`search. To fully determine whether or notthe result is truly
`relevant the searcher must actually click throughto the target
`webpageassociated with thelink.
`[0007] The so-called “sponsored links” (14a-14fand 16a-
`16) displayed on the top andright side of the search results
`page 10 are usually associated with commercial entities that
`pay for the privilege of having their links appear in these
`prominentlocations on the search results page. The links are
`said to be “sponsored” because the advertiser pays the search
`engine provider to insure that the link to the target web site
`appears in the designated location. Paymentfor this “spon-
`sorship” may be based on either or both ofa “cost per million”
`(CPM)or“cost per click” (CPC) model. In the CPM model,
`advertisers pay based on the number of “impressions” or
`numberof times their sponsored link is presented in conjunc-
`tion with a search result page. In the CPC model, advertisers
`pay for actual click-throughsto the target web site associated
`with the sponsoredlist.
`[0008] Both the CPC and CPM models are inefficient.
`From the search engine provider’s point of view the CPC
`modelis inefficient because valuable search result page real
`estate must be devoted to sponsoredlinks evenifthe user does
`not click through to the target web pages andthe provideris
`not compensatedfor the display of the sponsored link. From
`the advertiser’s point of view the CPM modelis inefficient
`because advertisers must pay for display of their sponsored
`links evenif those links fail to generate any actual usertraffic
`to the target web sites. From the searcher’s standpoint both
`models are inefficient because the information presentedis so
`minimal as to makeit virtually impossible to know whetheror
`not the linkedsite is truly relevant.
`[0009]
`Further, the present interfaces to the Internet make
`extracting information somewhat
`restrictive and often
`involve multiple steps. For example, saving an image from a
`Web page accessed via the Internet requires a user to right-
`click a mouse(or similar cursor control device) and specify a
`file name andstorage location for a local copy of the image to
`be saved. In obtaining any necessary information the user
`often must employ many mouseclicks and cursorscrolls. For
`example, visiting multiple search results and sub-results
`(links within the results) before finding the desired informa-
`tion. Often the user is presented with too much information as
`well. For example, image results returned by conventional
`search engines or sites present the entire original Web page
`containing the image, instead of just the image and some
`information along with it.
`[0010]
`Inaddition,the “point of information share”, suchas
`email or instant messaging is very disconnected from “the
`point of navigation and consumption”. For example, sharing
`a link with oneself or others requires a user to copy and paste
`the link into a new message window in the user’s email client.
`There is also no easy, intuitive method of sharing multiple
`files, links, text, images or videos.
`[0011]
`Furthermore, the “point of access to references”,
`suchas a search engine interface or other Website, is also very
`disconnected from “the point of navigation”. For example,
`looking up a definition for a word or phrase requires a user to
`open a new window or tab to conduct a search, needlessly
`taking the user away from the context of his/her navigation.
`
`8
`
`

`

`US 2008/0235594 Al
`
`Sep. 25, 2008
`
`framework for
`[0012] Geisler described a conceptual
`enriching Web links by displaying small, information-rich
`visualizations—pop-up views—that provide a user with
`information about linked pages that can be used to evaluate
`the appropriateness of the pages before making a commit-
`ment to select the link and wait for the pageto load.See, e.g.,
`Gary Geisler, “Enriched Links: A Framework For Improving
`Web Navigation Using Pop-Up Views”(2000). Three types of
`pop-up views were described: Preview pop-up views con-
`sisted of thumbnail imaged of the linked page; Overview
`pop-up views provided a more detailed summary of the
`objects that make up a linked page; and History pop-up views
`used Webaccess log data to givethe user an indication ofhow
`the linked page has been accessedby other users. Importantly,
`the enriched links with pop-up viewsas described by Geisler
`required that two significant operations occur on the host Web
`server. First, the to data displayed on the pop-up views had to
`be pre-generated and saved, and second the Web server con-
`figuration was required to be modified to appendthis data to
`the requested Web pageat the time of the request.
`[0013] Brunk et al. generalized the discussion of previews
`and the like in describing so-called “agileviews”, which pro-
`vide a framework for interfaces that permit flexible control
`over different views for an information space. See, e.g., Gary
`Marchionini, Gary Geisler & Ben Brunk, “Agileviews: A
`Human-Centered Framework for Interfaces to Information
`
`Spaces”. Technical Report TR 2000-01, University of North
`Carolina (January 2000).
`
`SUMMARYOF THE INVENTION
`
`Inone embodimentofthe present invention, while a
`[0014]
`first Web page that includes a link to a second Web pageis
`loading in a browser, an anchorassociated with the link to the
`second Web page is identified and a cursor control event
`handler is attached to the anchor. The first Web pageis dis-
`played in the browser and, upon detecting a cursor control
`event associated with the cursor control event handler,
`instructions defined by the cursor control event handler are
`executed to display an image of content from the second Web
`page in a window superimposed over or adjacent to thefirst
`Web page as displayed in the browser. Prior to, or concur-
`rently with, displaying the image of content from the second
`Webpage, the content from the second Web pageis fetched.
`This fetching may be doneprior to detecting the cursor con-
`trol event, or upon detecting the cursor control event.
`[0015] Thecursor control event may involve more than one
`cursor action. For example, upon detecting a first cursor
`action instructions defined by the cursor control event handler
`may be executed to display an icon in proximity to the link to
`the second Web page on the first Web page. Then, upon
`detecting a second cursoraction, the image ofthe second Web
`page may be displayed in the window. This second cursor
`action may, for example, be a mouseoverofthe icon displayed
`in proximity to the link to the second Web page.
`[0016]
`In somecases the cursor control event handler may
`bea script that causes a hidden frame to be renderedin the first
`Web page. The hidden frame may be created through an
`application programming interface associated with a <can-
`vas>, <iframe>, or other DOM element, where such anele-
`ment is supported by the browser, but this is notcritical to the
`present invention. Within the hidden frame, the browser may
`make a request for the content of second Web page, which
`subsequently loads in the hidden frame. The content of the
`
`second Web page loaded in the hidden frame may then be
`converted to the image thereof.
`[0017]
`In some embodiments of the invention, an interac-
`tive browsing view, instead of an image representation, may
`be used to display the second Web page. In some cases, the
`user may interact directly with the second Web page, for
`example by selecting links displayed in the second Web page
`(e.g., thereby navigating to other pages) or performing other
`actions with or within the second Web page.
`[0018]
`In somecases, the content of the second Webpage,
`or the presentation thereof, may be altered from its original
`form. For example, when previewing a newsarticle from a
`news Web site, an associated table of contents may be
`removed to optimize the use of the limited display window.
`More generally, some embodiments of the invention may
`provide for highlighting, summarizing, compressing, or oth-
`erwise bringing attention to regions of the Web pagethat are
`relevant to the user’s browsing context. For example, words in
`the previewed Web page matching a search query term may be
`highlighted or otherwise accentuated when displayed in the
`preview window.Additionally or alternatively, regions of the
`second (or other previewed) Web page deemed most relevant
`to the context of the user’s current browsing session may be
`extracted and concatenated together to form a compressed
`representation of the content/regions in the second Web page
`of most interest to the user.
`
`In some embodiments of the invention, the second
`[0019]
`Web page may bepresented via “progressive disclosure” of
`content, wherein a subset of the page’s content is made ini-
`tially visible. In response to actions by the user, such as a
`cursor control event, the displayed region of content may be
`expanded to reveal more/additional content, or related (e.g.,
`within the context of the browsing session) information. For
`example, a cursor control event such as selection of a button
`placed next to a search result description may result in the
`summary being expandedin place to reveal more of the page
`content. Alternatively, or in addition, selection of a key word
`in an article may open a preview window in which is dis-
`played information related to the key word. Further,
`in
`response to a mouseover of text or other action,
`images
`related to the text may be displayed in a preview window.
`[0020] Where appropriate, the second Web page may be a
`previously cached version of the second Web page. Further,
`the image of the content of the second Web page may be
`displayed according to one or more visual effects. For
`example, the image maybe displayedso as to be successively
`scaledas it is revealed.In any event, upon display ofthe image
`of content ofthe second Webpage,a fee for such display may
`becomedue.
`
`[0021] A further embodimentofthe invention involvesdis-
`playing a preview of a second Web page linked to by a first
`Webpage displayedin a browser. The preview is displayed in
`a preview window associated with the browser and in
`response to a cursor control event associated with the first
`Webpage. The preview window includesa toolbar providing
`access to one or more functions for manipulating content
`shown in the preview window. The toolbar may provide
`access to one or more functions, such as a first function
`allowing a user to trace a navigation history within the pre-
`view window; a secondfunction to close the preview window;
`a third function to open a communication interface through
`which the user can share contextual information concerning
`the second Webpage;a fourth function to maintain display of
`the preview window; a fifth function to display content of the
`
`9
`
`

`

`US 2008/0235594 Al
`
`Sep. 25, 2008
`
`the designated Web site in a preview window superimposed
`overthe first Web page displayed in the browser.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`preview window in a full screen fashion; a sixth function to
`accumulate previews/information as a stack (e.g., accessible
`via a toolbar); a seventh functionto publish either the URL (or
`other locator/address) or a thumbnail or the actual page to a
`server (such as Flickr, Delicious, etc); and an eighth function
`invention is illustrated by way of
`[0028] The present
`of converting the preview to a postcard (e.g., as may contain
`example, but not limitation, in the figures of the accompany-
`a music elementthat was attached by the user or from another
`ing drawings, in which:
`Web site, and/or which may also contain a “sponsored
`[0029]
`FIG. 1 illustrates a conventional search result Web
`stamp”, providing a vehicle for monetizing the associated
`page returned in responseto a search query;
`images (e.g., via a revenue sharing agreement or other
`[0030]
`FIG. 2 illustrates a preview window configured in
`arrangement)).
`accordance with an embodimentofthe present invention and
`[0022] The preview window maybe configured to permit
`displaying a preview of a Website linked to by a hyperlink in
`display of an RSS feed associated with the second Web page,
`a searchresult page;
`a WAPversion of the second Web page, and/or of content
`[0031]
`FIG.3 illustrates a process for providing a preview
`from other Web pages deemed similar to the second Web
`of a Website in accordance with embodimentsofthe present
`page.
`invention;
`In still another embodiment of the invention, in
`[0023]
`[0032]
`FIG. 4 illustrates an example of a preview window
`response to a cursor control event associated with selected
`configured in accordance with an embodimentofthe present
`contentofafirst Web page displayedin a browser, the selected
`invention and displaying content associated with a sponsored
`contentis submitted as a reference to a designated or customi-
`link of a search result Web page;
`zable Website selected from a menu displayed in response to
`
`[0033] FIG.5illustrates a preview window having a toolbar
`the cursor control event. Results from the designated Website
`configured in accordance with embodiments of the present
`are presented in a preview window superimposed over the
`invention to permit manipulation of content displayed in the
`first Web page displayed in the browser. The cursor control
`preview window;
`event may be a right mouse click and the designated Website
`[0034]
`FIG. 6 illustrates a computer system in which
`maybe a search engine, an on-line dictionary or an on-line
`embodiments of the present invention may be embodied