Revision - April 2025
`Craig S. Rosenberg, Ph.D.
`An ac
`complished human factors engineer, user interface designer, project manager, and systems and
`software engineer specializing in analyzing and designing mobile computing devices, complex systems,
`user-centered design, information architecture, user experience, systems and software engineering, object-
`oriented analysis, and modeling and simulation. Extensive experience in the entire software design,
`development, and project management life cycle applied to a wide range of domains, from embedded
`mobile devices to enterprise-class mission-critical applications.
`craig@globaltechnica.com
`206-451-0706
`SUMMA
`RY OF QUALIFICATIONS
`*** Human Factors, User Interface Design, Information Architecture, Cognitive Engineering, Experimental Design
`*** Systems Engineering, Software Architecture, Modeling and Simulation, Virtual Environments, Animation, Art
`*** C, C++, C#, Objective C, JAVA, UML, .NET, VISUAL BASIC, HTML, XML, PYTHON, LISP, FORTRAN, SAS
`*** Visual Studio, Eclipse, Rhapsody, RSA/RSM, ClearCase, ClearQuest, Dreamweaver, Photoshop
`*** Unity 3D, 3D Studio, Alias, AutoCAD, Rogue Wave, GD Pro, Motif, Builder Accessory, MS Office
`*** Windows, Linux, OSX, PC, Macintosh, Sun, HP, IBM, StereoGraphics
`*** Scholarship from the Interservice/Industry Training Simulation & Education Conference
`*** Founder of the Northwest Alias Users Group
`*** US Secret Security Clearance - expired
`EDUCATION
`Ph.D. Human Factors, University of Washington, 1994
`M.S. Human Factors, University of Washington, 1990
`B.S. Industrial Engineering, University of Washington, 1988
`Graduating GPA: 3.83
`PROFESSIONAL EXPERIENCE
`WarmCaller, Seattle, WA March 2024 - Present
`Cofounder and CTO of a marketing technology startup company creating an innovative software as a service company utilizing big
`data retrieval and analysis combined with artificial intelligence for prospect ranking and outreach. Responsible for software design
`and software project management.
`StratoScientific, Seattle, WA Jan 2014 - Present
`Cofounder and CTO of a medical technology startup company creating an innovative case for smartphones that turns it into a digital
`stethoscope for enhanced diagnosis, serial comparisons, and telemedicine. Responsible for software project management.
`Healium, Seattle, WA May 2013 – July 2016
`Cofounder and CTO of a medical technology startup company leveraging wearable technologies such as Google Glass and Apple
`Watch to allow physicians to interact more easily with their electronic medical records. Responsible for software project
`management.
`Disney, Seattle, WA March 2012 – Dec 2013
`Lead user interface designer working on the Disney FastPass+ system. Developed user interfaces and modeling and simulation tools
`for operators at Disney World Florida. Responsible for user interface design and implementation.
`PlaceFull, Seattle, WA March 2010 – April 2012
`Lead user interface designer and software architect for an e-commerce company involved in renting out event spaces for businesses
`and individuals. Responsible for all user interface design and software project management. www.placefull.com
`Whe
`reWuz, Seattle, WA March 2010 – Jan 2014
`Founder, inventor, user interface designer, and software architect for a company producing advanced mobile software running on
`GPS-enabled smartphones. WhereWuz allows users to record exactly where they have been and query this data in unique ways for
`subsequent retrieval based on time or location. Currently available for iPhones and Android handheld devices. www.wherewuz.com
`Apple Inc. v. Smith Interface Techs., LLC
`IPR2024-01256 | Smith EX2007 | Page 1 of 5
`
`
`
`
`
`
`
`Revision - April 2025
`Entrepreneur in Residence, Spyglass Ventures, Los Angeles, CA April 2008 – Dec 2009
`Lead technologist and entrepreneur in residence for a Los Angeles-based media-oriented venture capital firm focusing on early-stage
`private equity investing. Responsibilities include evaluating investment opportunities, generating new business ideas, and providing
`functional expertise to assist existing investments in the mobile and entertainment sectors.
`
`User Interface Designer, ObjectSpeed, Seattle, WA Feb 2006 – June 2007
`Lead user interface and interaction designer for a technology company specializing in consumer hand-held VoIP products.
`Responsible for all user interface design, user interaction, information architecture design, industrial design and human factors
`activities. Additional responsibilities include functional specification, human factors analysis, requirements analysis, application
`prototyping, graphical design, and user interface programming for a hand-held VoIP mobile consumer device.
`
`User Interface Designer, Ahaza Systems, Seattle, WA June 2001 - Dec 2001
`Lead user interface and interaction designer responsible for all user interface design and development activities associated with a
`complete line of advanced IPv6 network hardware devices. Duties include user interface design, human factors analysis, and
`interactive application prototyping.
`
`User Interface Designer, Eyematic Interfaces, Seattle, WA Oct 99 - April 2001
`Lead human factors and interaction designer responsible for all user interface design and development activities associated with real-
`time mobile hand-held 3D facial tracking, animation, avatar creation, and editing software. Duties include requirements analysis,
`functional specification, user interface design, and human factors analysis.
`
`User Interface Designer, Boeing, Seattle, WA June 97 - June 2012
`Lead human factors engineer for Boeing Commercial Aircraft and Boeing Defense and Space. Responsible for system design and
`implementation of a very large number of high-profile and safety-critical engineering projects in the areas of Flight Deck, Computer
`Aided Design, Air Traffic Control, UAVs, Missile Defence Systems, Army Communications, and Homeland Security Applications.
`
`User Interface Designer, AT&T / Teague Corporation, Redmond, WA June 95 - March 96
`Lead human factors and interaction designer for a large industrial design firm. Responsible for all functionality, human factors
`analysis, user interface design, graphical design, systems analysis, and documentation for the world’s first two-way wireless pager
`produced by AT&T Wireless.
`
`Associate Assistant Professor, University of Washington, Seattle, WA Dec 94 - Dec 95
`Human Factors Professor at the University of Washington Industrial Engineering Department. Duties include teaching, writing
`research proposals, designing and conducting funded human factors experiments for the National Science Foundation, and hiring and
`supervising students.
`
`Global Technica, Seattle, WA Nov 1994 - Present
`CEO of an advanced engineering consulting and software development company providing systems design, development, and project
`management in the areas of custom software development, human factors engineering, user interface design, and simulation for a wide
`range of advanced commercial and military programs. Responsibilities include project management, subcontractor management,
`outsourcing, system engineering, requirements analysis, functional specification, use case development, prototyping, modeling and
`simulation, object-oriented software architecture, graphical user interface analysis and design, and software development.
`
`Software Design Engineer, Socha Computing, Bellevue, WA Aug 94 - Sept 95
`Responsible for designing and developing interactive multimedia games and educational software for children and adults. Duties
`include functional specification, software design and architecture, user interface design, application prototyping, software
`development, focus group testing, and internet research.
`
`Network Engineer, PSF Industries, Seattle, WA March 92 - Nov 96
`Independent consultant to a mechanical engineering firm specializing in designing, fabricating, and installing large-scale, high-
`pressure vessels. Responsible for designing, procuring, and installing an advanced networked computer-aided engineering system to
`improve design quality and engineer productivity.
`
`Alias Animator, Technology Design, Bellevue, WA April 91 - Jan 92
`Independent contractor to an industrial design firm specializing in technology hardware design for computers and consumer
`electronics products. Created models, animations, and renderings that were used for product engineering and marketing. Services
`also included training, hardware and software installation, and system optimization.
`
`Human Factors Researcher, University of Washington, Seattle, WA Jan 89 - June 94
`Responsible for designing and performing advanced human factors experiments relating to virtual worlds and advanced visualization
`research. Funded by the National Science Foundation to conduct research on advanced software and hardware interfaces for virtual
`Page 2 of 5
`
`
`
`
`
`
`
`Revision - April 2025
`environments. Duties include user interface design, systems design, software development, graphics programming, experimental
`design, and hardware and software interfacing.
`
`Operations Manager, Micro Products, Bellevue, WA June 88 - Sept 88
`Managed large-scale computer graphics conversion contracts. Installed and optimized a custom optical scanning and capture system
`for a computer graphics scanning company. Responsibilities included employee management, production scheduling, subcontracting
`and outsourcing, and software development.
`
`Industrial Engineering Consultant, Avtech Corporation, Seattle, WA Jan 88 - June 88
`Professional industrial engineer for a large aerospace digital electronics company. Solely responsible for completely redesigning the
`entire manufacturing facility to optimize the assembly of multiple lines of digital avionics communication equipment. Additional
`responsibilities included integrating software for a CNC milling center to automate the production of lighted instrument completely
`displays panels.
`
`
`ADDITIONAL INFORMATION
`I have published over twenty research papers in professional journals and proceedings on user interface design, computer graphics,
`and spatial, stereographic, and auditory display design. I was the sole recipient of a $10,000 scholarship award from the I/ITSEC for
`advancing the field of interactive computer graphics for flight simulation. I received an award from the Link Foundation for my work
`furthering the field of virtual interface design. I created five book covers for books by Harcourt Brace Publishing that feature the
`authors Arthur C. Clarke, Isaac Asimov, and Stephen King. Several minutes of my computer graphics animations appear in the movie
`Beyond the Mind’s Eye, produced by MIRAMAR. I have won an engineering design award from the City of Los Angeles for
`designing an energy-saving product. I enjoy playing tennis, skiing, and composing, playing, and recording music in my free time.
`You can view my company’s website at: www.globaltechnica.com
`
`
`SELECTED PUBLICATIONS
`
`Parks P., Rosenberg C., Interactive Distributed Simulation Environment for Collaborative Technology Experiments and Analysis,
`SimTecT, Brisbane, Australia, 2008.
`
`Crutchfield J., Rosenberg C., Predicting Subjective Working Ratings: A Comparison and Synthesis of Operational and Theoretical
`Models, HCI-Aero Conference Proceedings, Seattle, WA, 2006.
`
`Barfield, W., Cohen, M., Rosenberg, C., Visual and Auditory Localization as a Function of Azimuth and Elevation, The International
`Journal of Aviation Psychology, 7(2), pages 123-138, 1997.
`
`Barfield, W., Rosenberg, C., & Lotens, W. A., Augmented-Reality Displays. In W. Barfield & T. A. Furness III (Eds.) Virtual
`Environments and Advanced Interface Design (pp.542-575), New York, NY: Oxford University Press, 1995.
`
`Barfield, W., Rosenberg, C., & Furness, T.A., Situation Awareness as a Function of Frame of Reference, Computer-Graphics
`Eyepoint Elevation, and Geometric Field of View, International Journal of Aviation Psychology, Vol 5, pages 233-256, 1995.
`
`Barfield, W., and Rosenberg, C., Judgments of Azimuth and Elevation as a Function of Monoscopic and Binocular Depth Cues
`Using a Perspective Display, Human Factors, Vol 37, Number 1 1995.
`
`Rosenberg, C., Barfield, W., Estimation of Spatial Distortion as a Function of Geometric Parameters of Perspective, IEEE
`Transactions on Systems, Man and Cybernetics, Volume 25, Issue 9, Sept. 1995.
`
`Barfield, W., and Rosenberg, C., Perspective versus Stereoscopic Displays for Spatial Judgments, accepted for publication, Human
`Factors, 1994.
`
`Barfield, W., and Rosenberg, C., and Furness, T., Situational Awareness as a Function of Frame of Reference, Virtual Eyepoint
`Elevation, and Geometric Field of View, International Journal of Aviation Psychology, 1994.
`
`Rosenberg, C., Moses, B., Future Human Interfaces to Computer Controlled Sound Systems, 95th Annual Audio Engineering
`Conference, New York, New York, October, 1993.
`
`Barfield, W., and Rosenberg, C., Comparison of Stereoscopic and Perspective Display Formats for Spatial Tasks, SID Conference,
`Seattle, Washington, September, 1993.
`
`Page 3 of 5
`
`
`
`
`
`
`
`Revision - April 2025
`Barfield, W., and Rosenberg, C., Spatial Situational Awareness as a Function of Frame of Reference, Virtual Eyepoint Elevation, and
`Geometric Field of View, SID Conference, Seattle, Washington, September, 1993.
`
`Barfield, W., Rosenberg, & Cohen., Presence as a Function or Frame of Reference within Virtual Environments (Technical Report).
`Seattle, WA USA: University of Washington, Sensory Engineering Lab, 1993.
`
`Lion, D., Rosenberg, C., and Barfield, W., Overlaying Three-Dimensional Computer Graphics with Stereoscopic Live Motion Video:
`Applications for Virtual Environments, SID Conference, Seattle, Washington, September, 1993.
`
`Barfield, W., and Rosenberg, C., The Effect of Geometric Field of View and Tunnel Design for Perspective Flight-Path Displays,
`Transactions of the Society of Automotive Engineers, Seattle, Washington, July, 1992.
`
`Rosenberg, C., and Barfield, W., The Effects of Scene Complexity and Object Density for Low Level Flight, Sixth International
`Symposium on Aviation Psychology, Columbus Ohio, September, 1991.
`
`Barfield, W., Rosenberg, C., and Levasseur, J., The Effect of Icons, Earcons, and Commands on the Design of a Hierarchical On-line
`Menu, IEEE Transactions on Professional Communication, 1991.
`
`Barfield, W., Rosenberg, C., and Kraft, C., Relationship Between Scene Complexity and Perceptual Performance for Computer
`Graphics Simulations, Displays: Technology and Applications, 179-185, 1990.
`
`Barfield, W., Lim, R., and Rosenberg, C., Visual Enhancements and Geometric Field of View as Factors in the Design of Perspective
`Displays, Proceedings of the Human Factors Society 34th Annual Meeting, Orlando, Florida, 1470-1473, 1990.
`
`Barfield, W., and Rosenberg, C., The Effects of Scene Complexity on Judgments of Aimpoint and Altitude During Final Approach,
`Proceedings of the Human Factors Society 34th Annual Meeting, Orlando, Florida, 61-65, 1990.
`
`Barfield, W., Rosenberg, C., and Kraft, C., The Effect of Visual Cues to Realism and Perceived Impact Point During Final Approach,
`Proceedings of the Human Factors Society 33rd Annual Meeting, Denver Colorado, 1989.
`
`
`
`TESTIFYING EXPERIENCE
` Foursquare Labs v. Silver State Intellectual Technologies, IPR2014-00159, P.T.A.B.. Filed: November 18, 2013.
` Silver State Intellectual Technologies v. Garmin, 2:11-cv-01578-GMN-PAL, District of Nevada. Filed: September 29, 2011
` Select Retrieval LLC v. B & H Foto & Electronics Corp. et al, 1:11-cv-00812-RGA, District of Delaware. Filed: September 13, 2011.
` Wavemarket, Inc. d/b/a Location Labs v. LocatioNet Systems, IPR2014-00199, P.T.A.B.. Filed: November 27, 2013.
` Google v. Intellectual Ventures, IPR2014-00787
` Federal Trade Commission v. Amazon.com, Inc., C14-1038-JCC (Western District of Washington at Seattle)
` Lindsay Corporation vs. Valmont Industries, IPR2015-01039, P.T.A.B.. Filed: April 10, 2015.
` In re Myford Touch Consumer Litigation, 13-cv-3072-EMC, Northern District of California. Filed: July 2, 2013
` BeUbiq v. Curtis Consulting Group, 1-14-cv-270691 (Superior Court of California, County of Santa Clara)
` Education Logistics, Inc. v. Datasopoulus, MacDonald & Lind, DV-06-1072 (Montana Fourth Judicial Court, Missoula)
` Global Equity Management (SA) PTY. LTD. v. Alibaba, 6:16-cv-00098 (M.D. Florida)
` Level One Technologies v. Penske Truck Leasing, 4:14-cv-1305-RWS, Eastern District of Missouri. Filed: July 24, 2014.
` Title Source, Inc. v. HouseCanary Inc., 2016-CI-06300 (Texas Dist. (state court), Bexar Co.)
` Digital Cable and Satellite Products, Set-Top Boxes, Gateways, and Components Thereof , 337-TA-1049, International Trade
`Commission. Filed: March 9, 2017.
` Tatsoft v. InduSoft, D-1-GN-14-001853, Texas District Court Travis County. Filed: June 12, 2014.
` Courthouse News Service v. Yamasaki, 8:17-cv-00126 AG (KESx), Central District of California. Filed: January 24, 2017
`Page 4 of 5
`
`
`
`
`
`
`
`Revision - April 2025
` Princeton Digital Image Corp. v. Konami Digital Entmt Inc., 12-1461-LPS-CJB, District of Delaware. Filed: November 13, 2012
` FCA US LLC Monostable Electronic Gearshift Litigation , 16-md-02744, Eastern District of Michigan. Filed: October 5, 2016.
` Barbaro Technologies, LLC. v. Niantic, Inc., 3:18-cv-02955-RS, Northern District of California. Filed: May 18, 2018
` Blackberry Limited v. Facebook, Inc., 2:18-cv-01844, Central District of California. Filed: March 6, 2018.
` Blackberry Limited v. Snap, Inc., 2:18-cv-02693, Central District of California. Filed: April 3, 2018.
` Saracen LLC v. Sylvain Ross, Marginal Unit, Inc. 4:18-cv-3714, Southern District of Texas. Filed: October 09, 2018 .
` Fidelity Information Services, LLC v. Groove Digital, Inc. IPR2019-00050. Filed: October 17, 2018.
` U.S. Oil & Refining Co., v. City of Tacoma, Washington Dept. of Public Utilities, ABB INC., 18-2-07232-3 (Superior Court of
`Washington for Pierce County )
` X One, Inc., v. Uber Technologies, Inc., 5:16-CV-06050-LHK, Northern District of California San Jose Division. Filed: October 16,
`2019.
` Kipu Systems, LLC. v. ZenCharts, LLC., 1:17-cv-24733-KMW-EGT, Southern District of Florida. Filed: December 31, 2017.
` Maxell, LTD. v. Apple, Inc., 5:19-cv-0036-RWS, Eastern District of Texas. Filed: March 15, 2020.
` Aatrix Software, Inc. v. Green Shades Software, Inc., 3:15-cv-00164-J-lOMCR, Middle District of Florida. Filed: February 13, 2015
` Certain Electronic Devices, Including Streaming Players, Televisions, Set Top Boxes, Remote Controllers, and Components
`Thereof, 337-TA-1200, I.T.C. Filed: April 15, 2020.
` Opal Labs, Inc., v. Sprinklr, Inc., 3:18-cv-01192-HZ, District of Oregon. Filed July 3, 2018.
` ExactLogix, Inc. d/b/a AccuLynx.com, v. JobProgress, LLC., 3:18-cv-50213, Northern District of Illinois Western Division. Filed:
`June 19, 2018.
`• Samsung Electronics and Apple, Inc. v. Neonode Smartphone LLC , IPR2021-00145. P.T.A.B. Filed: November 6, 2020.
` Roku, Inc v. Universal Electronics, Inc. IPR2021-00261. P.T.A.B. Filed: December 14, 2020.
` Utherverse Gaming LLC v. Epic Games, 2:21-cv-799-RSM-TLF, Western District of Washington. Filed: June 11, 2021
` Samsung Electronics LTD. And Apple, Inc. v. Neonode Smartphone LLC, IPR2021-00144 P.T.A.B. Filed: November 6, 2020.
` District of Columbia v.Maplebear Inc. d/b/a Instacart, 2020-CA-003777-B, Superior Court of the District of Columbia Civil Division.
`Filed: August 27, 2020.
` Colleen Whatton v. The Goodyear Tire & Rubber Co , et al., OCN-L-1580, Superior Court of New Jersey
` Masimo Corp v. Apple Inc., IPR2023-00664, P.T.A.B. Filed: March 06, 2023.
` Apple Inc. v. Masimo Corp., 1:22-1378-MN-JLH, District of Delaware. Filed: October 20, 2023.
` Design With Friends, Inc. v. Target Corp., 1:21-cv-01376-LPS, District of Delaware. Filed: September 28, 2021.
` BMW of North America, LLC et al. v. NorthStar Systems, LLC, IPR2023-00890, P.T.A.B. Filed: June 09, 2023.
` Lenovo v. AsusTek., 337-TA-1382, International Trade Commission. Filed: November 15, 2023.
` Multimedia Technologies v. LG Electronics, 2:22-CV-494-JRG-RSP , Eastern District of Texas. Filed: December 23, 2022.
` Moement v. Groomore, 22-CV-02871-WLH-JEM, Central District of California. Filed: April 29, 2022.
`
`Craig Rosenberg, PhD
`www.globaltechnica.com
`craig@globaltechnica.com
`206-451-0706
`
`Page 5 of 5
`
`
`
`
`
`
`
`