Shutterstock has agreed to pay $35 million to resolve Federal Trade Commission allegations that it used deceptive subscription and cancellation practices, adding to a growing line of enforcement actions targeting so-called “negative option” marketing. According to the FTC, Shutterstock obscured important terms tied to annual subscription and content-pack plans and made it harder for customers to cancel than to sign up.

While the dollar amount is notable, the broader significance lies in what the case signals about the FTC’s enforcement priorities.